Ever found yourself craving a savory bite of authentic Maine lobster, yet you’re miles away from the ocean’s gentle waves? If so, you’re not alone. Cousins Maine Lobster has delighted countless seafood enthusiasts by bringing the iconic taste of the East Coast directly to venues nationwide. But how did this seafood sensation make its way from local food trucks to a household name recognized across America? Let’s journey back to their pivotal appearance on Shark Tank and see how a savvy pitch redefined their trajectory and captivated lobster lovers nationwide.
What Is Cousins Maine Lobster?
Cousins Maine Lobster, as its name hints, was birthed from the passion of two family members eager to share their cherished childhood flavors with the world. Sabin Lomac and Jim Tselikis, both proud Mainers, launched their business in 2012 serving up authentic Maine lobster dishes from their food trucks. From succulent lobster rolls to hearty bisques, their offerings quickly caught the attention of foodies eager for a taste that was both genuine and delicious. Unlike others, their model emphasized a direct supply chain, fetching fresh seafood straight from local Maine fishermen. By doing so, they ensured quality, sustainability, and economic support to their home state’s fishing community.
Cousins Maine Lobster Shark Tank Update
The magic of television catapulted Cousins Maine Lobster into the limelight when they strode confidently onto the Shark Tank stage. Seeking $55,000 for a mere 5% equity, Sabin and Jim showcased their dreams and delectable dishes to the panel of sharks. The impressive pitch demonstrated not only the quality of their lobster but also the integrity and potential of their business model. With Barbara Corcoran biting at the bait, she offered $55,000 for 15% equity, leveraging her business acumen and expansive network.
The Shark Tank Pitch
The Shark Tank pitch was more than just a business proposal; it was a heartfelt narrative of two cousins determined to share Maine’s best-kept seafood secrets. Using visual aids, tantalizing samples, and straightforward financials, they painted a picture of a business ripe for growth. The appeal lay not just in the flavors but in their commitment to authenticity and sustainability. Barbara Corcoran, known for her sharp eye in food businesses, saw the potential. Her decision wasn’t just about a financial return but about backing passionate entrepreneurs ready to capture America’s heart and taste buds.
What Happened After The Show?
Once the cameras faded, Cousins Maine Lobster experienced a whirlwind of opportunities. The national exposure opened doors they hadn’t dared dream of. Within just a year and a half, they broadened their reach with three additional trucks, each echoing the culinary vibes of Maine. The media went abuzz with their story – appearances on “The Today Show” and invitations to “Master Chef” highlighted their growing acclaim. They even snagged the title of Best LA Food Truck in 2012. But more than the accolades, their dreams crystallized as they laid the groundwork to dominate the West Coast as the premier Maine lobster purveyors.
Cousins Maine Lobster Franchising Success
Cousins Maine Lobster wasn’t content to rest on its laurels. By 2014, they turned to franchising, envisioning a network of trucks echoing their Maine legacy. The model? Franchisees would invest between $250,000 to $350,000 per truck, with an 8% royalty, all while benefiting from an exclusive and direct lobster supply chain. Success wasn’t long in following. By 2016, they boasted 20 trucks in 13 cities, and they leaped from streets to storefronts with a Los Angeles restaurant. Their e-commerce facet, meanwhile, allowed folks across the nation to savor Maine’s treasures from the comfort of their own homes.
Current Status in 2025
Fast forward a decade from their Shark Tank debut, Cousins Maine Lobster stands as a beacon of entrepreneurial success. As of 2024–2025, they proudly boast over 50 locations, from food trucks to cozy restaurants. Eager to further etch their name in culinary history, they ambitiously aim for a 100-unit footprint by the summer of 2025, setting their sights on a whopping 250 stores within the next five years. It’s not just about numbers; it’s about sustaining quality and expanding wisely. As they venture into this ambitious phase, the primary focus remains unwavering – maintaining quality through centralized sourcing and staunch operational support.
Conclusion
Cousins Maine Lobster’s story, from humble beginnings to a celebrated Shark Tank triumph, showcases how passion and integrity can transform a local business into a national phenomenon. They’ve deftly navigated the challenges and leveraged opportunities with foresight and pizazz. Curious about launching your venture? Why not explore resources that guide entrepreneurs like Cousins Maine Lobster? Click here for insights and tips. As they chart out ambitious future plans, it’s clear that Cousins Maine Lobster isn’t just serving plates of lobster – they’re serving dreams, dedication, and a slice of Maine’s heart to the nation.
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